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The Craft

Your brand name is the start of your story and your authentic truth. We use human intuition and logic in a collaborative process with our partners to create memorable names that resonate with your brand spirit.

What we do
  • Name creation
  • Taglines
  • Nomenclature systems
  • Language research

The power of spelling

Words convey symbolic ideas beyond their meaning, they play a role in shaping thoughts and influencing culture. Letter-forms are magic, they evoke feelings and responses within the human psyche. We harness the power of linguistic association and psychology to create names that go beyond differentiation. 

In our mission to create brands that transcend cultural and geographical boundaries we also consider the mythical, historical and emotional aspects within our name creation process. Remarkable brand names can shift industry dynamics, change conversations and create positive impressions that inspire hearts and minds.

Creating the right name for your brand is both an art and a science. We combine creativity, intuition and strategic thinking to develop brand names and nomenclature systems that express your inner truth. 

Understanding the profound impact of words on our everyday lives we consider the role your brand or product plays in society. We work with you to refine your positioning by interconnecting your name with your brand spirit and vision.

As part of our name creation process we actively carry out searches via the UK IPO, European OHIM & WIP0 databases ensuring strict compliance with Intellectual Property laws. For more information on our IP Attorney services click here.

Chat with us when you are

  • Launching a new business or brand
  • Creating new products or services
  • Refining or expanding your brand profile
  • Merging into a joint venture or acquisition
Got a project for us?

Contact our coven of brand consultants in London and Ipswich.

Request consultation
Get in touch
Community