Transforming a local company into a challenger brand with high street potential. After an extensive brand and product evaluation we implemented changes to widen appeal leading to increased brand positioning and new retail opportunities.
Following our market research we created a new chilli product range of sauces, jams and nuts that combine the essence of the brand with its heritage and purpose.
We formulated culturally diverse recipes and product names that link with the African heritage of the founder and the new ingredients fusing flavours from around the world.
Our creatives brought the ranges together with a cohesive and commercially aesthetic brand marque and visual styling that is contemporary and ethnically authentic.
To compliment the lines and deliver a unique identity we introduced a new colour dynamic that allows the entire range to fuse together in harmony whilst simultaneously be individually striking.
The selected colour ways and illustrations were used to give both a modern edge and cultural relevance to the ingredients of each new product.
To view all the products we revamped visit the Miripiri online store.